Author Archives: super

Increased Service Tax on Online Advertisements [Announcement]

This is to update all the current and prospective clients of AON (also known as, Awesome Online Networks or “Amrute Online Networks”) and inform about the important changes to digital marketing accounts. This applies to all clients based in India, with online advertisements and marketing campaign running, with products such as- AdWords, Bing Ads, DFA (DoubleClick), YouTube Ads, Facebook Ads.

The sale on online advertisement space has been removed from the exempted list category with effect from 1st October 2014. The applicable service tax on digital ads has increased from 12.36% to 14% due to the metioned changed in Indian tax regulations. This change will take effect for all invoices dated on or after 1st June 2015 raised with respect to sale of online advertisement space on web, mobile, apps or videos.


  1. Finance Act 2015. Notification No. 14/2015-dated 19th May 2015 issued by Ministry of Finance, Govt. of India.
  2. Section 114 (B) of Finance Act (No. 2), 2014. Notification No. 18/2014-dated 25th Auguest 2014.

New Theme & New Website

We just redesigned our website by installing new theme. The move was long overdue, We finally migrated from age old theme (classic TwentyTen) to mobile friendly, fully responsive theme. The recent announcement on Google’s webmasters blog, about its plans to include more mobile-friendly sites in search results (starting from 21st April 2015), drove my moves faster. Although our website was mobile friendly before, thanks to JetPack plugin’s mobile feature, we thought to have the site based on theme which is natively mobile friendly. I personally love TwentyTwelve theme for its clean and minimal design. We had hacked,  tested, and deployed this theme on clients websites before. The specialty of TwentyTwelve theme is the front page template where you can display two widget areas in front page along with page content.

The new website is also under-construction and is almost ready. All web-agency work will be handled by the new website (Currently it redirects to this site). I’m pleased with its progress and design. If you want to take a sneak-peek before we launch it, drop me an email. I’ll add you in news/email update list.


Happy Holidays. Office closed.

In observance of the Christmas & New Year Holidays, support will be limited from 24th December 2014 through 2nd January 2015. Thank you for your patience.
We wish you Happy Holidays and Merry X-mas! is Awesome!

We just bought a brand new domain for the Awesome Online Networks. Make way for AON.WORKS!
.works is newTLD just made it available for public (Find out more about new domain extensions and the domain names you always wanted.)

We’ll gradually migrate our site to and release the for personal/consumer use.

And lastly, here’s the disclaimer note: AON is acronym of our company and brand-name Amrute Online Networks & Awesome Online Networks respectively and has nothing to do with other AON brands worldwide.